Woah, no no no no, this is a win. (o_o) Think of the context of the situation. It's like a serve. It represents that Marvel has swag, and DC has been trumped by said swag. Secondly, think of Deadpool's personality. He's one of the few consistently humorous lead characters in the Marvel franchise, so the cover fits. I mean,just giving it some epic fight scene for the cover would make it like every other comic. :/
I think having to trade 50 books for one is kinda silly. 10, maybe, if you can sell the variant for high enough. I thought the cover was kinda funny, though. JSC is made of win and awesome. I, for one, refuse to buy any mega-crossover event, even if I hear it's good. I can't afford to buy 50 damn tie-ins. I don't care if it's Blackest Night or Secret Invasion, both companies need to cut that crap out and concentrate on putting out the best monthly books they can. I think that's a big part of the reason that the industry is in the gutter. Fans that buy one or two books religiously every month are being gouged, and writers are frustrated because they have to stop their story arcs to either tie in to these mega-events or gel with the new status quo.
But I digress. Deadpool's Ali G impression is pretty funny.
As the owner of a comic shop, this is beyond irritating.
First off, maybe DC Comics was a little over the top in making us purchase X-amount of a given issue in order to get the rings they KNEW our customers would want... and YES.. they KNEW we would more likely than not get stuck with leftovers that they wouldn't accept as returns.
BUT.... Marvel trying to be all smug and self-righteous by "offering" us ONE FREE BOOK for every 50 strip covers of those DC Books? That is anywhere between $150-$200US COVER PRICE, which translates to approx $90-$120US COST.
You want a retailer to pay $90-$120US for a VARIANT COVER of a "#3 of 8" mini-series that will no doubt be forgotten about within a year. Do they realize what we would have to offer that ONE BOOK for in the shop in order to recoup our losses on those stripcovers?
That's right.... $150-$200US for ONE BOOK.
Anyone lining up at their local shop for it now? I doubt it.... I really really doubt it.
This was just Marvel trying to make DC look bad. If Marvel really wanted to make retailers happy... they'd offer returns on all the unsold copies of Captain America: Reborn #1, or Daredevil: Target #1, or any of the other mini-series they have failed to complete or left in limbo in the last few years. Or better yet, let me strip cover all the copies of Jim Lee's X-Men #1 (all 5 versions) or any of the other crap filling my dollar bins that Marvel shovelled out the door in the early 90's.
Thanks for putting the record straight on this! I thought the whole idea of stripping shed loads of DC to get 1 Marvel was pretty dumb in the first place - fact is I imagine stores will have left overs from both companies and as someone working for a British Indy publisher and having spent the last two weeks trying to drum up enough pre-orders to make the diamond distribution it's not helpful of Marvel to offer stores what they promote as an amazing opportunity when really they just want to get some free press and have a dig at DC. The stores are struggling and we should all be doing what we can to keep them going in hard times - not taking the piss.